Over the past few decades, heatwaves have intensified worldwide. In France, summers are becoming increasingly challenging, putting vulnerable populations at risk and complicating daily life. As climate change accelerates, a crucial question arises: how can we better cope with extreme heat without relying on excessive energy consumption?

It was in Japan, a country known for its innovation and ability to adapt to extreme weather conditions that the founders of Ise Fresh discovered a groundbreaking technology. Already facing intense heat, Japan had developed solutions to help its population stay cool efficiently. Inspired by these advancements, the vision became clear: to create refreshing clothing capable of regulating body temperature without dependence on air conditioning, while remaining stylish and comfortable.

The challenge was significant. It wasn’t just about introducing an innovative garment but about rethinking how we interact with heat in our daily lives. After months of research and collaboration, Ise Fresh was born a brand combining design and performance to address the realities of a warming world. Using integrated micro-ventilators and advanced cooling fabrics, each piece helps maintain a fresh sensation, reducing thermal stress and minimizing the need for energy-intensive cooling systems.

But Ise Fresh’s ambition goes beyond innovation. Aware that the fashion industry is one of the most polluting, the brand’s creators committed from the start to a responsible approach: using sustainable materials, ethical production processes, and minimizing waste. Because beyond just providing relief from the heat, Ise Fresh carries a vision a fashion that adapts to tomorrow’s challenges without compromising the environment or the well-being of those who wear it.

Freshness Redifined with Ise Fresh